Posts tagged ‘Adobe Flash and market strategy’

5 Reasons That Lead to The Fall of Adobe Flash

Adobe who used to be a tycoon in software field, is marching downhill. Last year the company has suffered so huge financial loss that it had to dismiss a large number of employees to keep balanced budget. Recently, Adobe announced its will to focus on HTML5 instead of Adobe Flash, a once influential product contributing to the success of Adobe.

Several years ago, Adobe Flash Player is a necessity for users to watch online videos because about 75% online videos require the installation of Adobe Flash plug-in. However, even Adobe cannot deny the fall of Adobe Flash at present. Here the post will show you five reasons that lead to the fall of Adobe Flash.

1. The popularization of HTML5

Adobe Flash VS HTML5

HTML5 is a born enemy of Adobe Flash and is bored with the task of terminating the rule of Adobe Flash. Comparing to Adobe Flash, it is more open and transparent to customers. More importantly, it can manage online video watching without plug-in, which is much more attractive to users who are get annoyed at the vulnerability of Adobe Flash.

The raise of HTML 5 rips Adobe Flash’s identity as the only method to help users to access to online video. More importantly, along with flv file, more and more online video websites now can support H.264 files which can be accessed without Adobe Flash.

2. Wrong market strategy in mobile field

Adobe Flash Lite

In 2003, the success of Flash Lite in Japanese mobile market made Adobe believe that it is feasible as well as profitable to charge for Flash Lite. Unlike in PC field where Adobe Flash is provided free, Macromedia was no longer willing to support free Adobe Flash application to mobile users. Consequently, Adobe Flash remains of little influence in mobile market.

Another thing for its failure lies in its neglect to mobile market. Only Flash Lite was available for mobiles for a long time while online video websites needed the installation of Flash 10 or above. As a consequence, mobiles like Nokia N97 fail to enjoy online videos easily.

3. Break up with Apple

Adobe Flash vs Apple

An important reason for the fall of Adobe Flash is the hostile attitude of Apple. Since its release, iPhone has never declared its support to Adobe Flash. The new iPad even declared its reject to Adobe Flash. As a company with a share price that exceeds $600, Apple owns an incomparable influence towards mobile market.

Even Adobe admitted Adobe Flash had to give up pursuing mobile market due to Apple’s reject. Recently Apple has rejected Adobe Flash again with its latest Mac OS system. It is funny because Adobe Flash started its success from Apple while is about to end its journey because of Apple’s reject.

4. Greedy behavior

Adobe pricing money

An important reason for the fall of Adobe Flash lies in its greedy nature. Apple once held 20% stock shares of Adobe and fully supported the development of Adobe Flash. However, Adobe Flash is so ambitious that it wanted to make Apple a mere hardware provider and replace Apple Store with its own application. Its greed annoyed Steve Jobs and made Adobe Flash on the blacklist of Apple products.

A few months ago, Adobe has released its plan to charge for SWF games which used to be provided for free. The behavior accelerated the fall of Adobe Flash while helped the rising of HTML5.

5. Security and stability concern

broken Adobe Flash

According to Steve Jobs, Adobe Flash is not only vulnerable but also dangerous to systems. This comment has been provided by recent news that security defects have been detected in Adobe’s products which allow hackers to control the computer running those applications.

The stability of Adobe Flash receives severe criticisms for a long time. Users usually are annoyed at the situation where they can’t watch online videos while they have installed Adobe Flash or where they can’t access to YouTube videos after they have updated YouTube videos.

Those are the five reasons that lead to the fall of Adobe Flash. There are also other reasons like the compatibility issue of swf file. Usually you need to convert swf file to avi file with SWF to Video Converter if you want to play it with Windows Media Player.